Going by sales for the Live Aid DVD, EMI is betting the Live 8 sequel should also hit a high note.
Released through Warner Music Group's Warner Strategic Marketing, the Live Aid DVD, shipped more than 500,000 units to retail since its Nov. 2004 release. That's hefty for a music DVD, most of which are fortunate to do half that business.
And now EMI has agreed to a relatively huge advance and royalty rate in order to lock up the worldwide Live 8 DVD rights. Well-placed sources said EMI is paying Live 8 organizers an advance worth north of $5 million to distribute the massive concert, where blue chip acts played simultaneously around the globe July 2.
EMI also apparently signed onto a 35% royalty rate off DVD sales, which kicks in after the label makes back its advance.
EMI spokesman Adam Grossberg declined to provide details about the DVD negotiations but said the label did pay a "multimillion-dollar advance to the Live 8 organization, which helped make the July 2 concert possible. Once we break even [after resulting sales], there will be future contributions. It was an exceptionally generous royalty rate."
Discs tailored to different countries are expected to land at retail in November. Starring talent should include Madonna, Paul McCartney, Pink Floyd and Elton John.
source : videobusiness.com
Madonna News
Jul 09
Live 8 DVD follows big Live Aid
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