Responding to viewers and critics, MTV Networks has announced that it will broadcast 10 hours of Live 8 performance footage " including sets from Jay-Z, U2, Paul McCartney and others " commercial-free on MTV and VH1.
MTV and VH1 will each offer five hours of uninterrupted performance footage with differing artist lineups on Saturday. VH1 will air its Live 8 highlights from 10 a.m. to 3 p.m. on Saturday, while MTV's batch of highlights will roll out from 3 p.m. to 8 p.m.
"At MTV and VH1, we're in a constant and candid dialogue with our audience, and in the wake of the live events last Saturday, our viewers have resoundingly told us online they want to see full-set performances from their favorite artists," MTV Networks Music Group President Van Toffler said of the move. "As a result of viewer demand and thanks to the Live 8 organizers and performers, MTV and VH1 will air 10 consecutive hours from one of the most important musical events of our time."
MTV has also announced plans to roll out a half-hour special on the issues behind the Live 8 event on Friday at 9 p.m. "Live 8: Next Steps" will re-air at 8 p.m. on Saturday immediately following the Live 8 highlights.
source : mtv
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