Madonna News

Apr 22

Madonna takes all in rockonomics

As Madonna fans in the UK know to their cost, tickets for rock and pop concerts keep getting more expensive.
The price of a seat for the London gigs in the singer's forthcoming Confessions On A Dancefloor tour ranges from ฃ80 to ฃ160, with an additional ฃ13 booking fee.
Judging from e-mails received by the BBC News website, there are plenty of people who are prepared to pay. For every person denouncing the ticket costs as an "outrage", there is a fan who feels the show is "worth every penny".
Of course, veteran Madonna-watchers will be used to such high prices by now.
It's been just two years since her Re-Invention tour, which saw UK tickets selling for up to ฃ150 and grossed $125m (ฃ71m) worldwide - more than any other star's concerts that year.
In fact, Madonna is one of the key beneficiaries of some powerful economic forces that have re-shaped the world of live music - for better or for worse.
Since the start of the 1980s, the superstar effect has become more pronounced in rock and pop, with a small number of performers taking an ever larger share of the spoils.
Research into the market in the US, where the trend started, has found that in 1982, the top 1% of artists received 26% of concert revenue. By 2003, that figure had gone up to 56%.
source : onairmag.com

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