all about Madonna

New York – Shoppers lined up on 5th Avenue early Thursday morning, March 22 for the launch of M by Madonna, the latest capsule collection from Swedish fashion retailer H&M.

The collection, the second and last collection by Madonna offered by H&M, is a 30 piece selection of body conscious basics with a narrow silhouette, mostly in black, white or khaki, that include trench coats in nylon or leather, skinny black pants, cropped jackets, graphic print dresses, bodysuits and wrap sweaters.

Along with the clothing line, M by Madonna also features a range of accessories, including a corset belt, patent leather stacked heels and a jewel box purse in silver or black leather.

“Madonna went through her closet and picked out a few staples that she felt should be in every closet,” said Jennifer Uglialoro, a spokesperson for H&M. “It’s very glamorous, and timeless.”

The collection was designed in conjunction with H&M’s head of design, Margereta Von Denbosch, and Madonna also directed the commercial, a first for the pop superstar.

Ruth Wong of North Vancouver, Canada, arrived at 10am to be among the first shoppers hoping to take snag some of the Madonna merchandise.

“It’s our third day here, and we heard about the opening, so we thought, okay, we’ll line up and see what this is all about,” said Wong.

And what did she think about pop stars as designers?

“Well, it works, because obviously it brings people out,” she said. “We all want a little piece of them.”

Compared to the launches of H&M’s previous limited edition collections with designers – Karl Lagerfeld, Stella McCartney and Viktor & Rolf – the scene at the 51st Street flagship was relatively calm. While plenty of people carried around armfuls of clothing, no fights broke out and the merchandise was kept well stocked. Among the most popular items were “M” logo print scarves and corset belts. Priced under $50, they were the fashion equivalent of a concert t-shirt.

Jeff Weidman, a New York City resident originally from Ohio and self-professed Madonna fan, explained that he was there picking up things for his friends back home, as there are not any H&M stores in Ohio.

“Also,” Weidman continued, “Madonna has a great sense of style, so I wanted to come and see her clothes and support her.”

Especially for the worldwide launch, H&M will raffle off 90 trench coats signed by Madonna, 15 of which will be given away in the U.S.

source : fashionwire

Hundreds of shoppers poured into the H&M store in Oxford Circus today as Madonna’s fashion collection hit the high street.

Fans braved freezing temperatures from 6am to be in the queue. They grabbed everything from leather trench coats to oversize sunglasses from the M for Madonna collection as the store played the singer’s music.

One of the first inside was Shadley May, 39, who had been working as a forklift truck driver all night. He was under instruction from his fiancA

Madonna going to / leaving the gym in London (March 22 2007)

STOCKHOLM, Sweden, March 22 (UPI) –A new clothing line by Madonna at the Swedish chic-on-the-cheap retailer H&M sold out within minutes of the Stockholm store’s opening.
Hundreds of shoppers snaked around the block in hopes of grabbing up a “Material Girl”-inspired item, The Local said Thursday.
H&M works with celebrities to develop clothing and accessory lines for the international clothing store chain.

Material girl, indeed. A line of clothing co-designed by pop queen Madonna went on sale around the world Thursday in branches of Swedish fashion retailer Hennes & Mauritz.
Pieces in the M by Madonna collection, co-designed by H&M design chief Margareta van den Bosch, include a leather trench coat, sequined shift dresses, cream-colored calf-length pants and matching cropped jackets.
In Britain, the items are priced between $16 and $295.
“I am a Madonna fan but the reason I am buying the clothes is that they are very nice and feminine and the prices are very reasonable,” said Magda Grabowik, 32, as she lined up to pay for a coat, jacket and dresses at H&M’s Oxford Street store.
Madonna said working on the fashion line had been “an exciting and new creative challenge.”
“I’m happy with the results and look forward to wearing M by Madonna along with the rest of the world,” the 48-year-old singer said in a statement.
H&M said the collection reflected Madonna’s “timeless, unique and always glamorous style.”
Stockholm-based H&M has more than 1,300 stores in 24 countries.

source : sfgate