Chicago (January 29, 2008) / PRNewswire / - Hair care brand Sunsilk hopes to inspire women around the world to leap from their couches and live life to the fullest with the debut of their massive "Life Can't Wait" Campaign during the broadcast of Super Bowl XLII on February 3. The Sunsilk "Life Can't Wait" Campaign features three of the world's most iconographic females - Madonna, Shakira and Marilyn Monroe - all of whom symbolize the power of expression and making life happen. The campaign aims to inspire women from all over the globe to live their own lives to the fullest.
Spanning three continents and fifteen countries, the campaign showcases these universal icons and reveals significant and life-defining moments in their lives - moments which inspired them to discover themselves, their identities and their always-evolving styles. The series of ads represent three artists who embody making life happen and seizing the moment.
"We're proud to unveil a powerful global campaign that features three truly inspirational icons," said Stan Cook, Vice President of U.S. Hair Care Operations, Unilever. "They're celebrated not only for their accomplishments but for living with passion and urgency as well as having the confidence to take leaps of faith - with their lives and their looks. Our hope is to inspire a new generation of women to do the same."
About the Campaign
Created by DeGrippes Gobé in Paris, the "Life Can't Wait" Campaign was born from the global insight that hair, more than any other physical attribute, plays a crucial role in a girl's power of transformation and self expression. Research conducted in six countries with 3,000 women revealed the universal truth that twenty-something women find having "good" hair can be a trigger for seizing opportunities.
The campaign will roll-out worldwide following its Super Bowl debut, premiering in countries including India, Brazil, Thailand and Mexico. To continue the momentum domestically, beginning on February 4, "Life Can't Wait" will have a presence on marquee billboards in New York, Los Angeles and Chicago as well as a robust TV plan. It will also be supported by homepage takeovers on key Web sites including AOL, TMZ.com and MySpace.
What's Your Story? Share it at lifecantwait.com
Sunsilk is not only sharing the stories of Madonna, Shakira and Marilyn Monroe, but is also looking to hear the inspirational stories of women around the world, who have their own "Life Can't Wait" moment - an example of living life with spontaneity, courage and without regret - ultimately creating a global network of women who are making life happen and inspiring each other in the process.
Starting February 1, women can visit lifecantwait.com and post their "Life Can't Wait" moments. A selection of global winners, including one from the U.S., deemed the most inspiring, will become international Sunsilk icons, and will represent the U.S. in the global campaign.
"This contest allows girls to be part of a global make-it-happen movement," said Cook. "It gives them the opportunity to have their voice heard around the world while sharing with women everywhere how our campaign is personally-relevant to them."
For more information on the "Life Can't Wait" Campaign, to view the ads or enter the contest, visit lifecantwait.com starting February 1, 2008.
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