THE ADVERT: Madonna, singing Like a Prayer for Pepsi in 1989
THE SCHTICK: The cola wars in full swing, Pepsi wheeled out its big gun – the Queen of Pop – to perform her latest single
THE BREAKDOWN: It was, the TV voiceover promised us, not to be missed. The Material Girl was to put the fizz into Pepsi’s campaign – for a fee of $5m.
The premiere of Madonna’s Like A Prayer in a two-minute advert was notable enough to be reported on ITN’s News At Ten, and ITV ran trailers advertising when it would be shown – 8.12pm on Thursday 2 March, 1989.
But within 48 hours of the much-hyped worldwide premiere, the company pulled the ad, and it was never screened again.
This was because influential church groups in the United States had threatened a mass boycott of Pepsi products, troubled by the Catholic-born star’s ongoing flirtation with religious imagery.
The ad starts with Madonna watching black-and-white footage supposedly of her own eighth birthday party.
Read more:
Madonna’s banned advert @ BBC.co.uk
Sticky & Sweet 
Tom Munro 
Revolver 
Hope For Haiti 
Sticky & Sweet 
Madonna - Celebration 
Madonna - Celebration
Madonna - Celebration
Madonna - Celebration
Madonna - Celebration 
I Am Because We Are 
Filth and Wisdom 
I Am Because We Are 
Miles Away 
Sticky & Sweet 
Madonna Confessions 
Madonna 2009 
Give It 2 Me 
Give It 2 Me 
Hard Candy 
Hard Candy 
4 Minutes 
4 Minutes 
I used to work for PepsiCo when this advert came out. What memories :D
And? :-D
i remember seeing the teaser for the actual add,
what appeared to be a bushmen running alone is a vast dessert
then he stops at a lone shack in the middle of nowhere,
and he sees a small television on, and the actual commercial
with M dancing in the streets with other dancers comes on the screen
he then takes a drink form an ice cold bottle of Pepsi®
and that was about it…
really odd teaser…and the commercial never aired in my city
glad M walked away with all of the 5 million she got paid for,
and a ton of media attention which helped promote both the
Like A Prayer music video and album like no other PR stunt
had before for M, and her record label at the time WB
the “controversy” lasted well into the Blonde Ambition tour
ah…memories…
=0)