Google Inc.’s YouTube reached an agreement with Warner Music Group Corp. that will bring artists including Madonna and Metallica back to the video-sharing site, Chris Maxcy, director of YouTube Partner Development, said today on a conference call.
“It’s a win for artists and fans around the world, and it represents many months of hard work for both companies,” Maxcy said.
Videos from Warner Music artists will return to YouTube by year-end, Maxcy said. Warner plans to hire outside agencies to sells ads and find partnerships, such as sponsorships of videos and artists.
“Members of the YouTube community will not only be able to access videos and other music-related content from Warner Music Group recording artists and songwriters, but will also gain access to an enhanced user experience on YouTube with a feature- rich, high-quality premium player and enhanced channels,” Warner Music said in an e-mailed statement.