MG ICON, the newly formed joint venture between Madonna and Iconix Brand Group, Inc., announced its first direct-to-retail license agreement with Macy’s, Inc. for the “Material Girl” collection. “Material Girl” is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy’s stores and online at www.macys.com in August 2010 for the back-to-school season.
As part of the direct-to-retail agreement, Macy’s will have the opportunity to launch additional brands with MG Icon in the future.
The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department. In addition to the back-to-school apparel collection, “Material Girl” will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy’s stores.
Neil Cole, CEO and Chairman, Iconix, stated, “We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. ‘Material Girl’ has a powerful retail partner in Macy’s and we look forward to working together to deliver an innovative launch for our consumers.”
“We believe that ‘Material Girl’ will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer,” said Jeff Gennette, Macy’s chief merchandising officer. “‘Material Girl’ will enhance the excitement of fast fashion at Macy’s.”
Sticky & Sweet 
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how stupid these people can be? how far they can go? if her MG collection was a very expensive one they’d probably say she’s out of this world…she’s not realistic about the difficult times in America greedy,greedy,greeedy..bla bla bla…good thing she never listen to her ‘fans’.
Look, I’ll be honest, I’m on the wrong side of 40 but I hope I can squeeze myself into one of Madonna’s new range of ‘Material Girl’ outfits. I don’t know about $12.00 though. I’ll probably wait until the sales and try and pick something up for $5. I know how much Madonna loves black… but I’m more into pinks and bright yellows..they lift my mood..so I hope she incorporates some colour in the range. Cant wait! XX
$12? or $5.?I think you are going to stay at Walmart mama
First it was an appearance on that silly show ‘The Marriage Ref’, now a clothing line at Macy’s. Mediocrity at it’s best.
shut up. madonna design cloths for h&m and about marriege show it was because jerry is her friend and they need oudience and madonna gives them big audiences dumb
Can’t wait to see her collection
Omg, I really get so tired of hearing bad stuff about her. I am just as big of a fan as any of you and I so don’t get bent out of shape over stuff like this. I do not think that this is a sell out. Using the name material girl is genius. I think you guys are just mad cuz her focus isn’t entirely on you fans of her music. We haven’t even seen the products yet. Maybe they will be great and you will want to get one to remember her “iconic status.” Its not a bad thing though. I think her doing her films, albums, touring, merchandise is what is making her an icon now rather than sitting on top of a 25 year catalogue. A lot of fans need to adjust to the new era with live nation. We love you madonna.
In a fairly recent interview she laughed about the word/title and song “Material Girl” saying that she couldn’t stand it. Knowing that she could make a few more dollars, I see that she’s dusted it off and is gonna work it – somehow this new venture of hers smells of desperation.
These days, no matter what she does people are going to call it desperation. Because they are idiots and closed minded.
And perhaps she can’t stand it, but knows how popular the term has become. So why not use it?
bingo!
i’m with you sarah, but i’m sure that madonna doesn’t give a damn about what people say about her…she’s living her life and haters live through her life.
Does this mean madonna is going to start distancing herself from her music career? This sounds like a really low budget move by her – I’m surprised. Even more surprising is the fact that she’s going to be designing clothes for teenage girls. There will be a misconnect due to the fact that she’s old enough to be their grandmother. Then there’s Lourdes – how do teenage girls relate to her and enough so, to convince mommy to rush to the department store so that they can buy a plastic necklace designed by “Material Girl” for $15.00. What is happening to Madonna?
hahah! mirwais, orbit, stuart price were “low-budget” too and she made them BIG!
ooooookay
Wow, what a huge mis-step in Madonna’s career and legacy. The woman is a maverick…a true original who has left countless other performers in the dust. And now she’s going to lend her legend, creativity and powerhouse image to this load of crap? Calling it “Material Girl” just adds to the embarrassment of the whole sad concept. I’m sure the Lourdes element is the driving factor of this mess but Lourdes is not a teen idol and Madonna certainly doesn’t connect with 15-year-old girls, so who’s going to be inspired to buy this line of clothing & accessories? What teenaged girl is going to wear cheap clothing “designed” by a woman who’s older than her own mother? Never in a million years did I think this brilliant woman would make such a bad decision.
because if it was left up to you Madonnas cataloge of work would just sit in the youtube archives collecting dust
Roadwork: I’ve never seen someone put so much energy in to everyone’s posts. You must be devastated that the overwhelming majority feel that this is a very disappointing move by Madonna. Madonna is respected and admired as a maverick in the music industry. It’s very hard to comprehend why she now is a follower and resorting to this “Material Girl” designer – it cheapens and devalues her ICON status.
its just that Ive never have had a problem with mixing art with commerce, & find it strange that people who arent successful in either feel they can put it down
Im sure Madonna would also admit that alot of people have a problem with endurance
THIS IS THE END.
just imagine Farto the cologne, I know you could make it work
Wow. Kind of interesting that her “fans” don’t think she can design clothes AND have a music career?? Please, do you think she’s going to sit and sew every outfit or something? All she has to do is DESIGN them, people. Geez, find something else to bitch about.
Seriously Madonna?
This what your amazing career has come down to?
Pushing lame shoes/clothing/jewelry via Macy’s. Just like Jessica Simpson, Mariah Carey, Usher, etc? Wow. When I see those lame Macy’s commercials with them in it, I always thought, “well, at least Madonna has some integrity and isn’t pushing this crap.” Wrong. The Madonna name is no longer synonymous with “cool trend setter or rebel”…rather sell out. Very disappointing
And to top it off and call the line “Material Girl”.
How cheesy!
you might as well ask Bjork to cradle you and wipe away your tears
esto es bueno asi podre comprar cosas yo
That is terrific news. It took Madonna 30 years in the business to start liscensing her name and likeness, and I think its about time. Thats the only way to have a large audience remeber you and your brand. The fact that Lourdes is designing with her Mom is awesome, Loudes has great style and maybe this will be the beginning of long career in fashion for her. Anything that makes the Madonna brand bigger and makes Madonna more successful Im all for. I love the name for this line Material Girl!
I never thought Madonna would promote herself at such a cheap level. Instead of focusing on producing great music – she’s “designing” a 14 year old girls necklace for $12.00 under the Material Girl label. Sad.
why would you discriminate against the customer at that price level, also since when is Madonna not smart enough to do multiple things at once, thats how she rolls man
You obviously missed my point by thinking I meant discrimination you idiot. My meaning – let me spell it out for you: a 30 year music career and ICON status results in $12.00 plastic jewelry, etc. under the “designer label” of “Material Girl” …it’s sad that she’s squeezing ever last penny out of her name before her career ends.
the only point being missed is that your still saying Madonnas career is about to end 30 YEARS LATER
Great. More unimaginative and lazy albums coming up!
you must not have heard, Candy Shop, 4 Minutes, Give it To Me, HeartBeat, The Beat Goes On, Incredible, Shes Not Me, Spanish Lesson, because Hard Candy has some of her best songs, and is one of the best Album covers ever! Sticky & Sweet!
Still trying to work that hard candy – your obviously high on sugar.
and your on the denial bandwagon
Hey M! Any chance of just developing some new music and releasing it? It’s almost 2 years since HC and you’re going right off the boil…
its coming its coming you know its coming
Great! all girls wont need to go to different stores to buy clothes to look like a slot;you will be able to buy all your slutty cloths in just one place. And don’t worry, time will pass and still you will be able to buy more slutty cloth at Macy’s except you will be an old whore dressing like you were 15.
Thank you Madonna.
what do you think this is 1985
Hey Ed, how about taking a spelling lesson, retard?
she’s BIG!
great cant wait for comercials. madonna sells and thats a fact .cant wait for her first album with LIVE NATION ITS A NEW ERA A NEW DECADE FOR THE QUEEN. ANT WAIT, now that she finally left wrners she will be even huge at live nation
now thats more like it