Madonna Selects Winner of Smirnoff Nightlife Exchange
At the Smirnoff Nightlife Exchange Project’s Global Dance Search which took place at Roseland in New York on Saturday night (Nov. 12), Madonna chose the winner of a global dance contest awarding one lucky dancer the opportunity to join her official dance crew. With art direction and choreography by Shay Normann, the 11 finalists battled it out in front of over one thousand guests. Beating hundreds of online hopefuls and then competing against finalists live at the event, Lil’ Buck from Memphis, TN was the announced winner of the coveted, life-changing prize.
“This has been an incredible journey and a dream come true,” said Lil’ Buck.
“The Smirnoff Nightlife Exchange Project has uncovered amazing dance talent from all over the world, but Lil’ Buck was the best of all,” added Madonna.
Madonna, who watched the performances with choreographers Rich & Tone Talauega, handpicked DJ and Producer Martin Solveig to headline the event. Solveig has been collaborating with Madonna on her upcoming album. Hardy “Indigo” Muanza and Vikter Duplaix were also at the event spinning custom mixes.
The Smirnoff Nightlife Exchange Project, including the exclusive dance competition to join Madonna’s dance crew, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co.