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Madonna News Archives for February 2012

Super Bowl Spurs Sales for Madonna’s New (and Old) Material

Madonna’s new single “Give Me All Your Luvin'” and forthcoming album “MDNA” are off to a solid sales start.

After only three days in release, “Luvin'” has sold over 100,000 downloads in the U.S. according to industry sources (through the close of business Sunday, Feb. 5), while pre-orders for her album via the iTunes Store stand around the 50,000 mark.

Comparably, Madonna’s last lead single from a studio album, 2008’s “4 Minutes,” bowed with 217,000 downloads in its first week of availability (it was released on a Monday). Or, a little more than double what “Luvin'” has sold in three days. will release Nielsen SoundScan’s exact sales data on “Luvin’s” first three days of sales on Wednesday morning (Feb. 8).

“MDNA” is the Super Bowl diva’s 12th studio album, and is due out March 26 via Interscope Records. The title was exclusively available for pre-orders on iTunes beginning Friday, Feb. 3. Her single and video for “Luvin'” also premiered digitally the same day.

With over 100,000 “Luvin'” singles sold, along with its handsome airplay debut, the track will debut on this week’s new Billboard Hot 100 chart (which measures airplay, sales and streaming data). Highlights of the Hot 100, on which Madonna will make her 56th career visit with “Luvin’,” will be released Wednesday (Feb. 8).

Madonna’s back catalog of albums also got a sales boost last week, thanks to sale pricing and publicity generated by her new single and her Super Bowl halftime performance. Sources say her top 10 digital sellers are showing a collected increase of over 1,700%.

Her “Celebration” greatest hits album got the largest bump and sold between 13,000-14,000 download copies (up from a couple hundred units the week previous). The best-of set was discounted to $6.99 in the iTunes Store while most of her other albums were priced at $7.99 at the retailer. It also sold for $3.99 on Sunday in the Amazon MP3 store.

Further impact of the diva’s Super Bowl spectacular will be felt next week, after a full seven days’ worth of sales are registered post-game.


Super Bowl, Madonna halftime most-watched in TV history

So was Super Bowl XLI a behemoth in the ratings, as always?

In a word, yes. The game, became the most-watched program in U.S. TV history, drawing an average of 111.3 million, slightly eclipsing last year’s then-record 111 million.

The Super Bowl peaked with 117 million viewers in its final half-hour, while its first half hour (99 million) was its lowest.

Not only that, but Madonna’s now-controversial-thanks-to-M.I.A. halftime show averaged 114 million, which also marks the game’s most-watched halftime show. Last year’s Black-Eyed Peas show averaged 110.3 million.

USA Today

Madonna’s Super Bowl Performance Caused 10,245 Tweets Per Second

Madonna’s performance during halftime of the Super Bowl produced 10,245 tweets per second, one of the busiest moments in Twitter history, and averaged 8,000 TPS for five minutes. Less than a third of those tweets were negative while 59% were positive and 11% were neutral, WiredSet CEO Mark Ghuneim ( @MarkGhuniem) revealed in a tweet Monday morning.

The halftime performance topped recent events regarded for their online reaction. The 2011 MTV Music Awards – one of the most social TV events ever – had a peak TPS of 8,868, according to a Twitter recap of top 2011 events. Steve Jobs’ resignation had a peak TPS of 7,064 while his death had a peak of 6,049. The BET Awards in June had a high TPS of 6,436.

The impact of Madonna’s halftime show continues to ripple across the Internet. By Monday morning people were sharing links with dates for the singer’s 2012 tour and discussing everything from the economic impact of the performance to her 48.1 rating (up 1% from the Black Eyed Peas last year). Interscope took advantage of the Super Bowl performance by taking to Twitter to remind Madonna fans to pre-order her album at iTunes and get an immediate download of “Give Me All Your Lovin’,” one of the songs in her halftime medley.


Madonna – The Complete Studio Albums (1983-2008) Box Set available for pre-order

at Amazon UK
Release date: March 12

Madonna - The Complete Studio Albums (1983-2008)

Disc 1 – Madonna (Reissued Version)
Disc 2 – Like A Virgin (Reissued Version)
Disc 3 – True Blue (Reissued Version)
Disc 4 – Like A Prayer
Disc 5 – Erotica
Disc 6 – Bedtime Stories
Disc 7 – Ray of Light
Disc 8 – Music
Disc 9 – American Life
Disc 10 – Confessions on A Dance Floor
Disc 11 – Hard Candy

As the world’s biggest selling female artist of all time, Madonna is not just the Queen of Pop but one of the most influential artists on modern music. Since her debut album, released in 1983, she has worked tirelessly to reinvent herself and her music through three extremely successful decades, and has built a huge and dedicated fan base worldwide.

On March 12th 2012 Warner Music UK will release Madonna: The Complete Studio Albums (1983 – 2008), an amazing 11CD collection featuring all of Madonna’s studio albums from the first 25 years of her legendary career.

Housed in a clamshell box, with albums in paper sleeves, this is a brilliantly compact set and a perfect way to own Madonna’s amazing catalogue at a fantastic price.

The set includes the remastered and expanded versions of Madonna’s “Like a Virgin” and “True Blue”.

Madonna’s Stylist B. Akerlund talks Super Bowl

For the second year in a row, the industry’s leading style/costume designer, B. Akerlund, was responsible for the dynamic and outre half time show fashion viewers have come to expect from the biggest music performance of the year.
The wildly anticipated debut Super Bowl performance from the Queen of Pop was crafted with a Roman Empire thematic in which every element was infused with a gladiator vibe mixed with modern day elements from Rome. Madonna represented none other than the Queen herself and owned the stage with looks featuring Givenchy Haute Couture, boots by Miu Miu and earrings by Bulgari.
The fashion masterpiece took over three months to create in which Akerlund worked in lock step with the creative vision of Madonna who was involved in every detail down to each gladiator. Akerlund called upon the best and most forward thinking in the business to lend their creative genius, including Givenchy and Riccardo Tisci, who in addition to dozens of designers all over the world assisted in cultivating designs.
“This was by far the biggest challenge I have ever taken on in my career, and I could not be more honored to be a part of such an amazing and historical event,” says B. Akerlund. “Nothing could ever come close to working with Madonna on this Super Bowl performance, her attention to detail and commitment to all of her projects is truly inspiring and life changing.”
The performance consisted of 500 outfits including head to toe looks for surprise guests LMFAO, Nicki Minaj, M.I.A. and Cee Lo Green as well as costumes for 100 drum line performers, 150 gladiators and 200 choir singers.
For additional information please visit

Madonna's Stylist B. Akerlund talks Super Bowl


Super Bowl 2012: Madonna Does A Higher Rating Than The Game

Madonna is apparently still quite popular. The past sensation out-rated the Super Bowl, as her halftime performance generated a 48.3 rating compared to a 47.8 for the game according to reports from John Ourand.

Despite two very large market teams being involved in the affair, Super Bowl couldn’t break its own ratings record which was set just last year by Green Bay and Pittsburgh.

Part of that is undoubtedly the very nice weather that the East has seen this year. With a normally bitter time of year upon us, people are much more likely to stay inside and look forward to the game.

It’s truly amazing that Madonna is still as popular as she is. Many people were annoyed that the NFL was bringing in another older superstar to perform the halftime show, but clearly they made the right decision.

This Super Bowl did outdraw the previous match-up between these two teams as the 2007 game did a 43.1 rating.


Madonna’s ‘Luvin’ ‘ Makes Super Start at Radio

Madonna’s new single, “Give Me All Your Luvin’,” which she performed at the halftime festivities of last night’s (Feb. 5) Super Bowl XLVI in Indianapolis, blasts onto multiple radio format charts.

Aided by Clear Channel’s promotion of the song – participating pop stations in the chain played it at the top of every hour from Friday at 9 a.m. ET until the game’s kickoff last night – “Luvin’,” featuring Nicki Minaj and M.I.A., soars onto Billboard’s Nielsen BDS-based Pop Songs chart at No. 24 as the format’s Greatest Gainer (2,766 opening-week plays).

After less than three days of availability, the song registered airplay on 125 of the chart’s 141 reporters. (The chart’s seven-day tracking period closed, per usual, at midnight ET last night).

Notably, plays on Clear Channel stations accounted for 79% of the song’s first-week airplay at the format overall (2,196 of 2,766 total plays). That percentage contrasts sharply with the company’s 34% share of stations that report to the chart (48 of 141). (The new No. 1 song on the ranking, for instance, Flo Rida’s “Good Feeling,” logged 11,879 plays; a more proportional 40% of that total stems from Clear Channel stations).

Billboard (Thanks to John)

What’s Next for Madonna? The White House

When asked after her halftime performance by The Insider’s Kevin Frazier as to what was next after conquering the Super Bowl, Madonna replied, “The White House,” followed by a chuckle.