Madonna’s pop-up shoe boutique in Selfridges has proved an unprecedented success with shoppers – becoming more popular than the temporary retail spaces of Aldo Rise, United Nude, Swedish Hasbeens and Marc by Marc Jacobs mouse pumps.
“It’s been thrilling to see our customers’ response to this project – the Truth Or Dare collection has proven to be our most commercially successful footwear pop-up this year so far,” shoes buying manager Helen Attwood. “It’s one of the most successful celebrity endorsements we’ve ever worked on.”
Selfridges launched the Truth Or Dare collection just over a week ago, with some styles already selling out. The range, which comes in a monochrome colour palette, features all from flat brogues to towering platforms and stiletto boots.
“We have already had to re-order on almost half the styles we carry,” added Attwood. “Bestselling styles have been the Panu studded court shoe and the Cedia brogue in black.”
“Playing the Olympia was a magical moment for me and it was real treat to do this special show for my fans and be so close to them. Unfortunately at the end of the show – after I left the stage – a few thugs who were not my fans rushed the stage and started throwing plastic bottles pretending to be angry fans. The press reports have focused on this and not the joyous aspect of the evening. But nothing can take away or ruin this very special evening for me and my fans. When I looked out in the audience, everyone I saw had a smile on their face. I look forward to having this wonderful experience again.”
An intimate show at Paris club l’Olympia that was intended to exude Madonna’s love for France ended on a sour note Thursday when fans booed the pop star after she left the stage following a 45-minute performance.
The crowd also reportedly chanted “refund!” when the singer appeared to abruptly end the show following a performance of Serge Gainsbourg’s “Je t’aime” and without an encore. The club show was a last-minute addition to Madonna’s itinerary in Europe, where she is currently on her largely sold-out MDNA Tour.
Responding to the criticism, Madonna’s press rep Liz Rosenberg said in a statement on Friday (July 27), “Madonna’s Paris club show was planned as her heartfelt thank-you to France, which she expressed at the start of her show. Despite a grueling concert tour, she desperately wanted to perform for her fans in an intimate setting at the historic Olympia as a means to honor her love for French artists, French cinema and a tribute to France’s long history of welcoming and inspiring artists, authors, painters, poets and minorities from other countries over the years.”
Regarding the brevity of the performance, Rosenberg said that the Paris show was in line, time-wise, with past club shows from the pop icon.
“The show was not billed as her full MDNA concert and tremendous effort was made to keep the ticket prices reasonable ($100 for 2,000 floor seats) and keep them strictly for her fans,” Rosenberg continued. “The show cost Madonna close to a million dollars to produce. She has done a handful of club dates in the past and they were never more than 45 minutes. And by the way, she put on a fabulous show, which was streamed for millions of fans around the world.”
Madonna is currently facing threats of legal action in France from Marine Le Pen and the country’s far-right National Front party over a video interlude shown during her MDNA concerts that features an image of the conservative party leader with a swastika superimposed on her forehead. She addressed the row with Le Pen during her club show, telling the crowd, “I know that I have made a certain Marine Le Pen very angry with me. It’s not my intention to make enemies. … If we don’t learn from history, we will just repeat it. So the next time you want to point the finger at somebody and blame them for the problems in your life, take that finger and point it back at you.”