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Madonna’s ‘MDNA’ Tour Makes Billboard Boxscore’s All-Time Top 10

The final numbers are in, and Madonna’s 2012 “MDNA” tour has retained her box office form, clocking in at $305,158,363 gross with 2,212,345 in attendance over 88 shows, according to Billboard Boxscore. The tour began in Israel last May 31 and finished in Argentina on Dec. 22, hitting Europe, Asia and North America in between.

The “MDNA” final box office tally is enough to rank “MDNA” No. 10 all-time in tours as reported to Boxscore, sandwiched between the Rolling Stones’ “Licks” tour of 2002-2003 ($311 million) and the Stones’ “Bridges To Babylon” tour of 1997-98 ($274 million).

This is Madonna’s second time in the Boxscore Top 10; the “Sticky & Sweet” tour of 2008-09 was third all-time at $408 million, the highest ever for a solo artist. Her 2006 “Confessions” tour came in at $194 million. All of these tours, including “MDNA,” were produced by Live Nation’s Global Touring division, headed by LNGT chairman Arthur Fogel, who offhandedly predicted to Billboard back in April that MDNA would end up a Boxscore Top 10 tour.

Had “MDNA” played Australian stadiums, as was initially considered, the tour would have moved up a few notches up the all-time list. As it stood and as it stands, “MDNA” was the highest-grossing tour for 2012 according to Boxscore, making it Madonna’s third time closing a year at the top of the box office heap, the others being 2009 and 2004. Madonna joined the Rolling Stones, the Grateful Dead and Bon Jovi as the only acts to be Billboard’s highest-grossing tour twice in a three-year span, and “MDNA” gives Fogel and Live Nation their sixth top tour over the past 10 years.

“MDNA” highlights were many, with the run through South America being notably successful. The five highest Boxscores on the tour were:

– Estadio Atanasio Gerardo in Medellin, Colombia, Nov. 28-29 ($14.7 million gross, 90,018 attendance)
– Yankee Stadium in New York Sept. 6 and 8($12.6 million, 79,775)
– Foro Sol in Mexico City Nov. 24-25 ($11.6 million,84,382)
– Estadio Rive Plate in Buenos Aires ($10.8 million, 89,226)
– Estadio do Morumbi in Sao Paulo Dec. 4-5 ($8.4 million, 85,255)

In North America, “MDNA” did best — not counting Yankee Stadium — at:

– Plains of Abraham in Quebec Sept. 1 ($8 million, 70,569)
– Air Canada Centre in Toronto, Sept. 12-13 ($7.5 million, 32,557)
– The MGM Grand in Las Vegas, Oct. 13-14 ($7.2 million, 24,991)
– The Staples Center in Los Angeles Oct. 10-11 ($6.2 million, 29,015).

“MDNA” is the second tour under a 10-year multi-rights deal between Madonna and Live Nation, signed in 2007. “MDNA” is Madonna’s fifth tour with Fogel’s team, a run that marks the Material Girl’s ascent into the elite ranks of touring artists and inarguably makes her the top touring female artist of all time.

“It seems like I have said this a number of times following Madonna tours — five times to be precise: the overwhelming global success of the ‘MDNA’ tour proves yet again that Madonna is the greatest female touring artist,” Fogel told Billboard as the tour came to a close. “As this tour takes its place as one of the most successful in history, I can’t help but enjoy the fact that it is the millions of fans who determine that. Thank you to [Madonna manager] Guy Oseary and the entire staff and crew of ‘MDNA.’ ”

Billboard

  • alex

    I’m happy that the tour was that successful, but it’s sad what happened in Chile, the first part of the show was removed, and people were dissapointed and complaining against her and I have never seen that in a Madonna concert, just like what happened in L’Olympia. What about doing a tour like Who’s that girl tour?, relying entirely on the music not on the visuals? She has lots of well known songs and can do that, some of those songs she never sings live, like True Blue, Take a bow, Bad girl, Nothing really matters, Bedtime story, American life, Who’s that girl, Angel, etc… At least I was relieved that she didn’t sing La isla bonita this time!!!

  • ph

    if tis the case madonna could comand as much money as she want i hope tat new deal which she singn pay her a good lum sum of cash i say no less tan 60 million to 150million dollars to 35 millon money make your money comand million you earn it madonna tours always do better tan than thease other femal arist who tour she will go down in history as the only female arist wit the most sucessful tour and alblum

  • kyoto

    congratulation TWICE on the top 10 list ,AMAZING she deserves it , can’t wait for her new trend and new music ,i’m so glad she’s still here and i heard she’ll do so different music never seen before. but i think she should take a great break and enjoy the time with her family , family always make love, i have a feeling she’ll discover different stuff for her new material. MDNA nice Era, good music,no promo but Unbelievable Successful tour and EDM loves it.

  • http://www.facebook.com/people/Luca-Adami/1567766776 Luca Adami

    lady who?

    • K

      Haha horse hahahaha

  • cowboyBear

    congrats! but to be honest – the signs are not that good….last tour was much more sucessful – same for the album. so i think that she really needs another hit-album to make such live-numbers once again next time.

    • Jeff

      She played more dates on Sticky and Sweet which was spread over two different runs of the tour. If she was to extend this tour it would gross just as much money if not more.

    • indonesian

      agree with u cowboy

    • http://twitter.com/matiasmarcoz MatiasMarcoz

      Dude, S&S Tour had two legs!!!! That’s the reason!! =)

    • K

      You can’t be a genuine Madonna fan or an objective music listener and not love tracks such as: Masterpiece, Love Spent,
      Best Friend and Girl Gone wild. I have tested these songs on various occasions, in the right place at the right time on different people. + the most viewed TV event ever and another Golden Globe.

      So yessssssss another great year for the Queen. No regrets. No looking back. Just doing what she likes, still amazing, and still making big money. The Girl Does RIGHT.

      • Ava

        “You can’t be a genuine Madonna fan or an objective music listener and not love tracks such as: Masterpiece, Love Spent, Best Friend and Girl Gone wild.”

        Oh, you can. I don’t particularly like the songs but I don’t mind because Madonna has so many good songs that it becomes irrelevant to not like some.

  • K

    Let the haters go and find hole where they can lick their wounds. This is the proof of Madonna’s MaDgical MaDjesty still working.

    Madonna sold Hard Records/CDs by tons and plane loads when CD sales mattered. That made her the biggest selling female
    recording artist. Now she is the biggest selling solo touring artist in the universes. Madonna = Where the money is.

    She deserves it too. She has worked hard for it, does her own thing and keeps coming up with the goods.

    The recession hit world needs to learn a thing or two from MADONNA. She still made more money than the bankers,
    who sat on their asses and did wrong deeds at the expense
    of the rest of us citizens.

    • cowboyBear

      yeah! but money isn’t everything! I as a fan don’t care how much money her tours make – i just want to hear good music (live and on records)

      • K

        “Good” is a matter of taste, perceptions, preference,
        ability to differentiate in time and place, interpretation, context,,,,,,. Fans and haters alike, everybody has a different favorite Madonna album and era. That goes for you and me too. If you are a true Madonna fan, even if you did not like everything on the album MDNA, I am sure you have found at least few great songs on it.

        But although it may sound hard, money and the cash register still are the hardest currencies(most telling, most tangible and measurable) currency. We “live in a material world and the one with cold hard cash is always mr or mrs right” whether we approve of it or not.

        Madonna made a dark and different record(may
        not be her most commercial and pop way), promoted it in a different way(may not be the most commercial way). But she still delivered some great songs, kept the
        faith, kept working and made money during the world economic depression and at a time when many went out of business.

        She is the living proof of a durable artist who does her things, as way she sees fit, pays her rent, her taxes, and her employees and lives to tell and to inspire. We all can learn a thing or two from her. Such as defining a vision, not looking left and right, but just aiming at the vision, working at it, and going through with it. One cannot please everybody all the time. So, she may as well do what she wants to do and earn money too.

  • L4jo1e

    And all that with only 88 shows. She’s the only one able to gross numbers like that with less than one hundred shows. $305,1 million with only 88 shows. Amazing.

    • Tomek

      and she is a SOLO artist, not like Rolling Stones or U2 and don’t have to divide the money by 4 ! She is the ultimate queen of touring and marketing genius. 30 years on top. If somebody dare criticise this woman is simply a jealous looser.

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