BitTorrent has largely been synonymous with piracy in Hollywood, but now the peer-to-peer app company is touting the power of its platform to let content creators distribute intellectual property on their own terms to millions of Internet users.
Vice Media teamed with Madonna to release the “Art For Freedom” bundle via BitTorrent on Sept. 24. In less than three weeks, the “Art for Freedom” bundle has been downloaded more than 1.2 million downloads, according to the companies.
The bundle includes the 17-minute film “secretprojectrevolution,” which Madonna co-directed with Steven Klein, along with special bonus features, including an interview with Vice chief creative officer Eddy Moretti.
Vice, encouraged by the Madonna project, now plans to release an upcoming series of BitTorrent Bundles starting in mid-November featuring original video content that will “explore the relationship between open expression and open technology.”
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