An exclusive encounter with the MDNA SKIN guru about freebies, dry elbows and why authenticity matters: “It’s not a vanity project.”
If I could do it all over again — if a wrinkle in time allowed me to redo Tuesday from scratch — I would have coated my elbows with lotion in the morning, and probably added another layer in the afternoon. So much lotion. At least the left one, the left elbow, because that’s the one Madonna touched as she drove home a point about what most men get wrong about skin care.
“Men need to understand that they need to moisturize. They can’t go around being hairy beasts all the time. I tell that to my sons,” said Madonna, standing inside a private suite converted into a junket-style interview space on the second floor of Barneys New York, Beverly Hills. “You can actually get acne from having too dry skin. So, it’s important to take care of your skin. I don’t know why they don’t. They can just go around shaving and not bathing, and we have to do all the work! That’s not fair. When I touch a man’s arm…”
That’s when the 59-year-old global superstar turned activist turned skin care mogul, dressed in a Temperley London jumpsuit with Mindi Mond earrings, reached for my left arm, the one flaunting a desperately dry elbow, and ran her fingers toward the unfortunate joint. You know how this ends, but at least it came in the final moments of a 5-minute, 40-second interview because recovery may have been impossible.
“I don’t want…your elbows are a little dry, OK…,” she says, quickly pulling her hand back, the one covered with Kismet bling on each finger to spell out MDNA (and a Yeprem handpiece), the same name of her luxury skincare line, MDNA SKIN, which is what she’s here to promote just after 6 p.m. on March 6, 2018. I immediately apologized for the “error” that landed me on the “most men” list by offering the fact-based excuse that I had basically been working 24 hours straight covering Sunday night’s Oscars through Monday night print deadlines. read more →