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Testino Shoots Madonna in New Versace Campaign

The house of Versace has called in two favorite superstar pals for its latest advertising campaign.
In a major break with recent seasons, Mario Testino shot Madonna last week in London for the label’s next women’s ad campaign, which will break in February 2005 issues of major magazines.
The ads, shot in a London studio, represent a major change in style for the house, which for most of this century has used Steven Meisel to shoot its major publicity efforts.
The move also signals a renewed burst of commitment from Donatella Versace, newly revitalized by her trip to substance rehabilitation clinic this summer.
Earlier this month, Donatella was the fashion star in Hamburg at the Bambi awards, Germany’s most prestigious fashion prize. Looking super-trim, Versace shared a table at the gala dinner with former Chancellor Helmut Kohl.
A spokesman for the house declined to make any comment on the new shoot. However, a source at the shoot confirmed that Madge and Donatella got on swimmingly in London.
The combination is not unprecedented, as Versace used the duo of Madonna and Testino back in the mind-nineties.
The decision to drop Meisel in favor of Testino is understood to have been inspired, in part, by concern that Meisel has become too much of a ubiquitous presence in fashion advertising. A perennial snapper of US Vogue covers, Meisel regularly shoots oodles of ad campaigns for the major houses.
Versace declined any comment on the fees for the shoot, though word has it that Madonna is primarily interested in nabbing a new wardrobe from Donatella.
source : yahoonews