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WWD on Gucci’s Raising Malawi Benefit

Gucci’s Feb. 6 fund-raiser to accompany the opening of its biggest flagship worldwide on Fifth Avenue won’t be in New York, at least not technically. The company disclosed that the event, dubbed “A Night to Benefit Raising Malawi and UNICEF,” will take place in a purpose-built structure on the North Lawn of the United Nations.

The 18-acre U.N. site on Manhattan’s East River is international territory, which means that it doesn’t belong to any one country or government, and the Gucci soiree is the first of its kind to ever take place there.

It promises to be quite a party. Hosted by the luxury house and Madonna, Gucci tapped Alicia Keys, Timbaland and Rihanna for special musical performances; there will be a presentation by renowned economist and Columbia University professor Jeffrey Sachs, who is also a co-chair, and a live auction, slated to be emceed by Chris Rock.

Along with Madonna and Gucci creative director Frida Giannini, Drew Barrymore, Adrien Brody, Salma Hayek and Fran