Sony Ericsson and Warner Music International (WMI) have announced an agreement enabling new music and mobile content from Madonna’s new album, HARD CANDY, to be sold with selected Sony Ericsson mobile devices in twenty seven countries. High profile marketing campaigns in each country will promote the availability of the phones and Madonna’s eleventh studio album for Warner Bros. Records. HARD CANDY has debuted at number one in thirty seven countries, with “4 Minutes”, the first single from the album, also hitting the top spot across the world.
From this month, a range of Sony Ericsson phones pre-loaded with HARD CANDY will be sold in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.
The phones will retail in two packages, one with five tracks from the album, the other with the full album and both with extra content such as wallpapers and ringtones. In a staggered roll-out that began in May, a download voucher for HARD CANDY and an array of additional content including an exclusive “4 Minutes” remix is being ‘bundled’ with purchases of the Sony Ericsson W890 Walkman phone in Denmark, Estonia, Finland, Latvia, Lithuania, Norway and Sweden. Sony Ericsson W380i Walkman mobiles in Belgium and Czech Republic are already available with a HARD CANDY CD.
John Reid, Vice Chairman WMI and President, Warner Music Europe, said, “The evolution of mobile handsets along with technological convergence continues to open up new ways for us to distribute and market our artists’ music. This partnership with Sony Ericsson further expands HARD CANDY’s global promotional reach and puts exciting content from the album direct into the hands of Madonna fans all over the world. Not only that, packaging music from a global megastar with new Sony Ericsson phones will help drive sales of music-enabled devices and contribute to the uptake of mobile music”.
In January, Sony Ericsson unveiled the next stage in the evolution of their PlayNow platform, the popular over-the-air download service. It was announced that Warner Music Group was amongst the companies partnering with Sony Ericsson to add over 5 million new tracks to the platform.
source : cellular-news.com