“Material Girl” is a newly created fast-fashion junior’s collection that will launch exclusively in 200 Macy’s stores and online at www.macys.com on August 3, 2010 for the back-to-school season.
“Material Girl” will be sold exclusively at Macy’s.
The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group’s in-house fashion department.
The “Material Girl” collection consists of the following categories: apparel, footwear, handbags and jewelry.
The collection will retail from $12.00 to $40.00.
The “Material Girl” is a spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold, creative statement. She is influenced by her eclectic taste in music, dance and Hollywood.
This season, Fall 2010, the “Material Girl” is all about prints and embellishments in the newest silhouettes. She mixes hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt. It’s all about self-expression and playing with layering.
“Material Girl” this fall is never about just one piece but how you wear it all together to make a unique outfit. Piling on the layers allows you to create to a look that is different from what anyone else would wear.
Courtesy of Iconix