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New Material Girls Press Release

Macy’s today announced that the new “Material Girl” collection, designed in collaboration with Madonna and her daughter Lourdes (Lola), launches on Tuesday, August 3, exclusively in 200 Macy’s stores across the country and on macys.com. Customers who shop first will enjoy special giveaways and a chance to win Madonna-autographed tees at select stores (see participating store list at bottom).

The first 200 customers to line up at six Macy’s locations will receive a free bandeau top from the “Material Girl” collection and a $10 Macy’s gift card to shop the collection that day. Customers can also celebrate Madonna by dressing in their favorite look inspired by the Material Girl herself. Die-hard fans who line up between 10 AM – 12 PM on August 3 will also have a chance to receive a Madonna-autographed “Material Girl” tee at select stores. In addition to the bold fashion and accessories the “Material Girl” collection offers, Macy’s will host Madonna-inspired events in select stores on August 3 to engage eager fans and fashionistas. Customers are invited to join in the fun as select Macy’s host afternoon dance parties featuring Madonna beats, exclusive giveaways and delicious treats.

“The launch of ‘Material Girl’ at Macy’s on August 3 will create a frenzy among young style-setters who will want to be the first to have this bold new fashion brand from Madonna and Lola in their closets,” said Martine Reardon, executive vice president of marketing, Macy’s. “Madonna is a legendary fashion icon, and Lola has a great sense of style that reflects her global fashion view. The national unveiling of this collection will be an incredibly exciting moment.”

To celebrate the launch of Material Girl on August 3rd, singer/songwriter Taylor Momsen, the celebrity muse and face of the “Material Girl” marketing campaign, will make a special appearance at Macy’s Herald Square in New York City from 5 to 7 p.m. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase. Additionally, select Macy’s stores across the country will host Madonna-esque in-store events to engage and entertain loyal fans and fashionistas nationwide. Macy’s Herald Square’s world-famous Broadway windows will also be transformed into a “material world” filled with hot new product from the “Material Girl” collection.

A fast-fashion juniors collection, “Material Girl” will span multiple categories including apparel, footwear, handbags and jewelry. The brand is designed to appeal to today’s Material Girl – a spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold statement. The brand caters to her eclectic taste in music, dance and Hollywood. Designed for affordability and
replenishment, the collection will retail from $12.00 to $40.00, comparative with pricing strategies at juniors specialty stores.

If you want to be a “Material Girl,” or want more information on the line, Lola’s blog and a chance to meet the Material Girl herself in NYC, visit www.macys.com/materialgirl.

Iconix/Macy’s