Gloria Magazine (October 23rd 2013 issue, Serbia)
“Taking a break with Drake as he lands his bad ass Space ship in the BK!”
Hard Candy Fitness, the global luxury fitness brand in partnership with Madonna and New Evolution Ventures (NeV), today announced the October 31st opening of Hard Candy Fitness Toronto located at 382 Yonge Street. The exquisite 42,000 sq. ft. facility is the brand’s first club in North America and the largest of all current Hard Candy Fitness gyms whose current locations include Rome, Sydney, Santiago, Mexico City, Moscow, St. Petersburg, Russia, and Berlin.
“We are very excited about the opening of Toronto’s new Hard Candy Fitness,” said Leonard Schlemm, chairman and co-owner, of Hard Candy Fitness Toronto. “The club is in one of the city’s most beautiful condominium towers in arguably the most vibrant neighborhood in Toronto.”
This full-scale club will exude the brand’s signature modern style with high-end amenities, extensive cardio, functional strength and personal training spaces, state-of-the-art equipment, saunas, steam rooms, custom juice bar and an all-around rooftop terrace. Hard Candy Fitness Toronto members will benefit from unique group fitness programming with studios for everything from cycling and Pilates to yoga and cardio-dance – including Hard Candy Fitness’ signature Addicted to Sweat workouts. Madonna and her long-time personal trainer, Nicole Winhoffer were directly involved in the selection of each Addicted to Sweat instructors at the Toronto location.
The club will be located on the top retail floor of the newly-constructed, 78-story Aura building at College Park. Built by the Canderel Real Estate Development Corporation, the building will be the tallest condominium in Canada with stunning views of the cityscape with an adjacent three acre park. The Toronto team, led by its President and CEO Annick-Isabelle Marcoux is made up of some of the top fitness experts and trainers in Canada.
Exclusive promotional membership packages are now available. For details, or to enroll, visit www.hardcandyfitnesstoronto.com, email email@example.com, or call 416-979-1645.
Hard Candy Fitness is expected to announce the opening of several other locations this year as it continues its expansion into destination cities around the world. Madonna recently attended the official opening of Hard Candy Fitness in Berlin and taught an “Addicted To Sweat” class.
One full year before Madonna appeared on television for the first time and confidently declared to Dick Clark on “American Bandstand” that she was going to “rule the world,” photographer Richard Corman could have told you the same thing.
Corman photographed the superstar-in-the-making in the Lower East Side of New York in the early ‘80s and is releasing the collection of images in his new book, “Madonna NYC 83.”
He met Madonna through a tip from his mother, a casting director. He was fresh off an apprenticeship with photographer Richard Avedon, and Madonna had yet to release her debut album.
Cis Corman first saw Madonna when she was casting Martin Scorcese’s “The Last Temptation of Christ” and suggested her son get in touch.
When he arrived at her walk-up apartment, Corman was supposed to call from a pay phone across the street to be let in. But when the neighborhood kids heard who he was visiting, “the sea parted,” Corman recalls.
Madonna served him coffee and bubblegum on a silver platter, and then he pulled out his camera.
“I adore Madonna, and respect her. I think she’s so gifted,” Corman says. “But it’s important to note that I’m not a big, huge, crazy Madonna fan. This book is an homage to that period of time and to today.
“What moves me the most about these pictures is that they feel like they could have happened yesterday. All of them. Every one.”
Still, Madonna herself was undeniable.
Whether she was dancing with neighborhood kids on the roof of her building or hanging with senior citizens outside a nursing home, Corman says Madonna was one of a kind.
“I appreciate her sensuality, and her humor. She had this beauty that I’d never seen before and, to this day, I’ve never seen again.”
“She was ahead of pop culture at the time,” Corman continues. “None of us knew it. Those earrings I see on every corner. Those faux pearls, everywhere. Those dark roots, everybody’s getting their hair done that way now. And that red mouth. It blows my mind.”
In reviewing the photos for his book, Corman noticed something about Madonna’s famous penciled-on beauty mark that moved him even 30 years later.
“I didn’t understand the color until I was looking at these so carefully,” he says. “Then I realized it was purple to match her eye shadow.
“From the shoes she was wearing, to the look in her eyes, to the way her hair was spiked out, the denim – it was just perfection. Every single detail, this girl was just off the charts.”
How the Material Girl daringly made her way to the top
1 THE MIDWEST GIRL
At 25, Madonna was on her way to becoming a star in New York—where she found it a little be easier to be daring than in her hometown of Rochester, Michigan. For the November cover story, the singer wrote in BAZAAR, “if you are a pop star, eccentric behavior is expected from you…I was also wearing as many crucifixes around my neck as I could carry, and telling people in interviews that I did it because I thought Jesus was sexy. Well, he was sexy to me, but I also said it to be provocative.”
2 THE VIRGIN TOUR
By the following year Madonna embarked on her debut tour—The Virgin Tour. People believed her song, “Like a Virgin” was an attempt to promote pre-marital sex. Her virginal all-white stage costume became one of her trademark looks.
3 BLOND AMBITION
In 1990, Madonna embarked on the highly controversial Blond Ambition Tour. The songstress continued to be a sexual provocateur, and shocked audiences by mixing Catholicism and sexuality in her songs and performances. Jean Paul Gaultier designed her costumes of cone bras and corsets, which became iconic.
4 IN BED
Madonna attended the Cannes Film Festival for the first time in 1991 to screen her film, In Bed With Madonna. The pop singer dressed the part in a pink silk robe, which she dropped at the end of the screening to reveal another Jean Paul Gaultier-designed cone bra and matching briefs.
5 LES ENFANTS TERRIBLES
In 1993, Madonna daringly walked in Jean Paul Gaultier’s spring runway show in an ultra-revealing dress.
6 RAY OF LIGHT
Following the birth of her first child, Lourdes, Madonna traded her crucifixes for a red string bracelet, when she began studying the religion of Kabbalah. She wrote in Bazaar, “I was accused of joining a cult. I was accused of being brainwashed. Of giving away all my money. I was accused of all sorts of crazy things…I was actually trying to become a better person.” Her new-found spirituality influenced her seventh album, Ray of Light—as well her Eastern-inspired wardrobe.
7 THE KISS
At the 2003 MTV Video Music Awards, Madonna shared the stage and a kiss heard-around-the-world with both Britney Spears and Christina Aguilera to perform her hit at the time, “Hollywood”.
8 THE CONFESSIONS TOUR
Even in her 40s—Madonna continued to stir the pot with her use of religious imagery. In 2006 when she took her Confessions Tour to Rome, the Vatican released a statement denouncing her and her “blasphemous” portrayal of Jesus on the cross.
9 THE FILM CREATOR
Madonna adds writer to her resume in 2010, for the film W.E. which she directed and co-wrote. She hit the international film festival circuit in an array of bold gowns from Marchesa, Jean Paul Gaultier and Dolce & Gabbana. In her BAZAAR cover story she wrote that making films is “the most challenging and rewarding thing” she has done. One can only presume, “so far…”
10 THE MADONNA REVOLUTION
In September 2013, Madonna released her “secretprojectrevolution” at the Gagosian—a 17-minute film she starred in, directed by friend and fashion photographer Steven Klein. The film features Madonna getting thrown in jail for being lewd—she then calls for a revolution and for people to fight for their freedom of expression.
In an interview with The Guardian, M.I.A. revealed that she initially offered her Matangi track “Sexodus” to her Super Bowl and “Give Me All Your Luvin'” collaborator Madonna. “I actually played that song to Madonna when I wrote it and said, ‘Oh, you can have this,'” she said of the Weeknd-featuring track. “She gave it back to me.”
She apparently asked Madonna what she thought about the song’s sentiment: When you have it all, what should you do with it? “So I was like, what d’you do? And she said, ‘You spend it!’ And I said, ‘No, I don’t think that’s the right answer.'”
Did that change her opinion of Madonna? “No, because Madonna is true to Madonna,” she replied. “She always said she was a material girl.”