Madonna and Lola’s Material Girl brand unveiled today their fall marketing campaign featuring their first first ever Fashion Director, Pia Mia. The recording artist and fashion trendsetter also stars in an original StyleHaul docuseries launching today, which follows Pia’s journey as a Material Girl, both personally and professionally. The fall collection was styled by Pia Mia and shot at the iconic Madonna Inn in San Luis Obispo. It will be available this week exclusively at Macy’s and macys.com to celebrate the back to school shopping season.
“Pia Mia embodies the true spirit of a material girl – she isn’t afraid to take risks with fashion and has a look all her own,” stated Madonna. “I’m excited for Material Girl fans around the world to see Pia’s influence on the collection.” she continued.
Commenting on the partnership, Pia Mia stated, “I am thrilled and humbled to have been selected by Madonna to be a part of Material Girl. To be associated with the icon and legend that she is, is a true honor.” “Working with Material Girl has been an opportunity to be involved in all aspects of the line – helping to formulate a direction, a vibe, to have my voice heard, and my vision seen – I love working with Material Girl, with the creative people involved, and to be a part of something Madonna created,” Pia Mia continued.
The Material Girl collection is available exclusively at Macy’s and on macys.com in the United States. To stay up to date with the latest news from Material Girl, follow @MaterialGirl on Instagram and Twitter and Like Material Girl on Facebook at www.facebook.com/materialgirlcollection