Back to Barneys, MDNA SKIN and how it all comes full circle. About the latter — in order to achieve the same standards for this interview, let’s start back at the beginning with question No. 1 for a full transcript of how much Madonna can say in under six minutes.
How was it down there?
“It’s fun, crazy! I was never a sales person, it’s kind of a fun, exotic moment for me.”
How did the launch event here compare to the one you had in New York?
“It’s different, it’s a younger crowd here and more enthusiastic. New Yorkers are a little bit…what’s the word? You know, New York energy and LA energy is very different anyway — equally interesting, just a different way of expressing it. New Yorkers are harder to impress.”
What have you learned from the MDNA launch that you applied to the Reinvention product?
“As we go, I’m learning that it’s really important to let people know about the authenticity of a product, where it comes from, and what makes my skin care line unique. And making sure to emphasize that it’s not a vanity project, that it’s something that I really believe in and a product line that I use. I’ve always stressed that and made that very clear to people, but you can’t stress it enough in a way.”
You have said that you always paid attention to skin care even when you were a kid. Is there something you’ve learned from MDNA that you wished you had known back then?
“In Michigan, there’s not a culture of sunbathing so I never was in the sun, I never smoked. Those are two things that I’m really glad I didn’t do. I always took good care of my skin, I don’t have any skin regrets. I may have gotten two tans in the 80’s and been forced to go to the Caribbean with my boyfriend at the time. But, you know, it’s OK.”
You have six children, famous friends and a billion fans, all of whom probably want MDNA SKIN freebies. What’s your strategy on who gets MDNA swag?
“I always share it with my friends and it’s important to share it with people who are beauty influencers, or people who can spread the message to the masses about my skin care line, so that’s important. You have to spend money to make money, that’s just good business practice. So, you have to give it away to the right people. And of course, my children steal it all the time — that’s a different kind of freebie.”
You’ve got this new product, and there are now close to 9 MDNA SKIN products. Where do you go from here?
“The thing about this line is that the skincare line, and the thermal water in this skin care line is from Italy, from Tuscany, which is in my DNA. That’s where where I got the idea of MDNA. The Reinvention Cream, which has the resurrection plant in it, comes from Africa. What’s interesting and significant about this plant is that it can go for a whole year without water, and you give it a few drops of water and it blossoms and grows and flowers. It’s one of the most resilient plants on the planet, and it’s found primarily in Africa. I have a big connection to Africa and I do a lot of work there; I spend a lot of time there. A portion of the proceeds go to Raising Malawi, my charity organization in Africa, that is primarily focused on education and building schools and hospitals. So it all comes full circle. And it will continue to expand.”
(No word on whether that expansion will (ever) include a cream specifically for one poor man’s elbows.)
© Hollywood Reporter