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Madonna Interview : Women’s Wear Daily

She had her late mother, also named Madonna, in mind when creating the scent, too. Her mother, she recalled, wore Fracas. “I wanted to create a fragrance that would remind me of her.”

She shrugged off the brewing controversy about the sexy TV campaign for Truth or Dare, a black-and-white spot that features her writhing in lingerie — and reportedly censored by ABC. “I don’t understand. It was perfectly innocent,” she said with an arch look. “I just touch my cleavage once or something. I think it’s dreamy and sensual, and I think it perfectly conveys the feeling I’m trying to evoke with the perfume. It’s a perfume for a woman.”

With her Material Girl line, also for Macy’s, Madonna has dabbled in body sprays and nail polishes, and would like to extend her Truth or Dare fragrance franchise with Coty Prestige into additional categories. But first up are lingerie and footwear under the Truth or Dare name: “Once again, time-consuming. I want it to be good. [More beauty categories are] something I’d like to develop, but I need to get past all of my other responsibilities and commitments like my tour. So, sometime in the future, yeah.”

She has a second fragrance, a companion to Truth or Dare, in the works; it is due out “sometime next year. I think it would be good to do a men’s fragrance, as well,” said Madonna. “My daughter thinks so. She wants to wear it. She likes to wear men’s cologne — don’t ask me why.” If she does do one, “I love musk and amber and woody kind of fragrances on men. I love the smell of whiskey — we should make a men’s cologne that smells like whiskey. I can’t drink it, it’s too strong, but it smells amazing — a really good old whiskey.”

Before heading upstairs to speak to WWD, Madonna answered a handful of preselected questions for the first 300 people who had purchased a $151 gift set of her new fragrance. “That was fun — I like talking to my fans,” she said later. “They’re real. I can play with them and have a laugh.”

And laugh she did at some of the queries, especially when one fan asked, “Are you planning on coming to a gay nightclub for this album?” Madonna shot back: “Are you inviting me? The thing is, I’m really busy rehearsing and I’m so tired at the end of every day that the only thing I could do would be to hang out. Would that be OK? Have a cocktail? Get a little tipsy?”

A Brazilian fan asked what Madonna would do if she could change the world. “Let’s start with the way everyone smells….That’s the frivolous answer. But if I could change the world? I would like to live in a world where there is no prejudice, where people have the freedom to be who they are, to believe what they want to believe in. That would be a good start.” An Israeli fan asked, “How was your seder?” Madonna, who practices Kabbalah and took the Jewish name Esther, answered, “Long.”

Yet another fan asked if she could sign his arm so he could get a tattoo. “Are you kidding me?” she asked. When he replied that he’d been a fan since 1982, she obliged. “He’s stuck with me forever.”

She also told the crowd she wants to learn to snowboard. “I learned to ski this year and that was the most thrilling experience, and my children got really good at snowboarding and I was really jealous of them, so that’s my next goal in life. I want to learn how to snowboard. I hope there are no paparazzi there to catch me falling on my ass every two seconds.”

A 12-year-old asked her what she’s afraid of. “Not being in control. Not knowing what lies ahead. And also, meeting people who are ignorant and prejudiced and judgmental.”

But the question she said she found the strangest was “What are you addicted to?” The crowd, as one, shouted, “LOVE!”

© 2012 Women’s Wear Daily