In another, she lies on a chaise lounge, rolling the device on her body while whispering, “The perception of beauty is all an opinion and opinions come and go. So the perception of beauty is not anything real.”
Asked about the videos, Madonna said, “Usually what Steven and I do is connected to my music or something artistic that I’ve done. I wanted to work with him because I wanted to present the skin-care line and the beauty roller as a work of art, not just a gadget.”
This is, she said, how she approaches packaging for all of MDNA Skin: as art.
“I do put a lot of time and effort into developing the formulas, but I also put a lot of time and effort into presenting the whole line and the packages as something beautiful to look at, a magical world that you can enter into, but also something that’s completely practical in your daily life,” she said.
When it comes to testing the products, she tries them “on anybody who walks in the door.” She has also tried them out on her children, who “think [the beauty roller is] their toy.”
Though MDNA Skin is Japanese-owned, Madonna gets inspiration for future launches “from all over the world, not just one area,” i.e. Japan. She was most recently inspired by the markets in Morocco, where she spent her 60th birthday.
She has previously stated that she’s considering launching a men’s grooming line, and though she still has plans to do this, she doesn’t consider MDNA Skin to be gender-specific as is.
“I’ve considered this skin-care line to be not gender-specific,” she said. “I think men like it just as much as women. I would like to create some very specific products for men in the future. I do see that happening ‘cause I know a lot of men like the skin-care line, so that’s definitely in the future.”
Men’s grooming is a growing trend in beauty, with established brands such as Chanel debuting a line of men’s makeup. Asked about the trend, Madonna said, “Men should care about their grooming. In fact, I’m irritated when they don’t. It’s always been around and men always have, but I think they’ve been made to feel like they have to keep it on the down low or be ashamed of it or hide it, which is ridiculous. It’s great and it should be embraced and we should all look after ourselves and take care of our skin and hair and grooming. In my opinion, it’s just sexist to say only women should take care of themselves. Men need to look good, too.”
Asked how she wants men and women to feel using her line, Madonna replied, “tight and lifted and snatched.”
She is continuing to work on new formulas — yes, a color cosmetics line is on the horizon for “some day in the future” — and is simultaneously working on new music.
“I’m finishing my record, which I’m going to release next year,” she said. “Yep, in between rose mist spray and serums, I’m actually making music. Can’t quit my day job.”