The latest issue of Entertainment Weekly (April 7/14 2017 #1460/#1461) includes a short feature about Madonna’s Express Yourself Video:
Madonna is letting everyone know that she’s aware of Pepsi‘s marketing misfire by throwing some shade at the soft-drink company, which she once had beef with in the past.
Hours after the brand pulled Kendall Jenner’s protest-themed commercial, the Material Girl, 58, shared a throwback photo of herself holding a can of Pepsi’s rival Coca-Cola. She captioned the 1999 Grammy Awards photo with a first place gold medal emoji, and offered a close-up of the red can to further emphasize her point.
Madonna may be on team Coca-Cola these days, but she also had her very own Pepsi commercial that caused a stir among viewers and consumers.
In January 1989, the singer inked a $5 million endorsement deal with Pepsi that led the company to release a two-minute television ad and featured her singing and dancing.
The fairly innocuous ad reached an estimated 250 million viewers in over 40 countries, but was subsequently revoked in April 1989 after it generated controversy when Madonna premiered the full-length music video for “Like a Prayer” on MTV the following day. The video’s imagery, which included burning crosses, stigmata and the seduction of a saint, drew the ire of religious groups and customers, who assumed it was part of the Pepsi ad.
At the time, the Vatican condemned the video and religious groups threatened to ban the commercial and boycott Pepsi products. Not only did Pepsi eventually pull the commercial but the company also canceled Madonna’s sponsorship contract.
Fast forward to present day, a variety of people from Lena Dunham to Martin Luther King, Jr.’s daughter have weighed in to call Jenner’s Pepsi ad tone-deaf.
In her “Live For Now Moments Anthem” commercial, the model and Keeping Up with the Kardashians reality star leaves her photo shoot behind to join a march before handing a police officer a can of Pepsi, causing her fellow protesters to erupt in cheers as he takes a drink.
Many detractors accused Pepsi of blatantly appropriating the spirit and imagery of the anti-Donald Trump resistance, Black Lives Matter and other movements in order to sell their product.
In response to the backfire, Pepsi defended the ad in a statement: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”
Apr 05 – Madonna Library > Look November 16 2009 Interview
Apr 04 – Madonna Library > December 21-28 1985 Sounds Interview
Apr 03 – Madonna Library > June 1991 The Face Interview
Apr 02 – Madonna Library > April 12 2010 US Weekly Interview
Apr 01 – Madonna Library > March 1993 Sky Magazine Interview
Mar 31 – Madonna Library > November 16 2015 Hello Interview
Mar 30 – Madonna Library > March 24 1984 Record Mirror Interview
Mar 29 – Madonna Library > Shep Pettibone Interview from Like A Fanzine
Mar 28 – Madonna Library > “Her Unsaintly, Sexy Image Sells Records” from February 25 1985 USA Today
Mar 27 – Madonna Library > Record Mirror March 15 1986 Interview more →
There’s yet another international edition of Harper’s Bazaar with Madonna on the cover (Indonesia, March 2017 issue)
Madonna’s Stylist, Arianne Phillips, shared today some polaroids, taken backstage at 2003 MTV Video Music Awards:
sweet boy toy 🌟BRITNEY🌟 at the 20th LIKE A VIRGIN anniversary performance & 💋 @madonna @britneyspears @mtv #likeavirgin #boytoy #polaroids #ariannearchive #backintheday 💋💋💋💋💋💋💋 #britneyspears #thekiss #madonna #polaroid #2003
Hot tamale 🔥X-TINA🔥at the …….20th anniversary performance & 💋@Madonna LIKE A VIRGIN @xtina @mtv #likeavirgin #boytoy #polaroids #backintheday #christinaaguilera #xtina #thekiss #madonna #ariannearchive 💋💋💋💋💋💋💋💋💋 #polaroid #2003
Arianne Phillips via Instagram