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Interactive Wireless Promotions at Madonna’s Concerts

mBlox, the premier provider of mobile messaging infrastructure, and wireless marketing leader YellowPepper Wireless, launched a series of in-stadium wireless promotions earlier this month at the Madonna and Eric Clapton concerts.
Fans inside the Philips Arena won instant seat upgrades by participating in wireless promotions. The audience was invited to call a free telephone number or send a text message to a dedicated shortcode. Just before the concert, lucky winners were informed via mobile phone and given their seat upgrades.
“These groundbreaking campaigns demonstrate that entertainment venues can use the power of mobile and premium solutions to reach and engage their audiences in new and exciting ways,” said Michael Erickson, Chief Information Officer of YellowPepper Wireless. “High response rates indicate the popularity of this medium.”
This technology allows the Philips Arena to conduct one-to-one interactions with their visitors and will enable it to create affinity programs in the near future. Supported by mBlox and YellowPepper Wireless, arenas are entertaining plans to launch wireless ticketing services and wireless loyalty programs for season ticket holders.
“We are pleased to power the launch of these highly innovative wireless promotions,” said Jay Emmet, President of the Americas at mBlox. “This campaign clearly demonstrates how text messaging allows audiences to interact in more rich and compelling ways with the event, the artist and the arena.”
source :

Madonna rocks the crowd at the Office Depot Center in Sunrise

Madonna has spent the past 20 years looking at herself for a living. That she still likes what she sees, professionally speaking, is remarkable, since few among us don’t occasionally tire of the face staring back in the mirror. Narcissism has been very good to Madonna, and she to it.
The “Re-Invention Tour” that brought her to a sold-out Office Depot Center on Wednesday night offered clues as to how Madonna stays fascinated and in the process keeps the rest of us entranced.
The trick appears to be to keep everything changing, everything in constant motion. The Re-Invention stage production did exactly that, balancing and juggling numerous visual and acoustical elements, as Madonna rolled out a battery of selves.
“I’ve had so many lives,” she sang on the dance-floor track Nobody Knows Me, her voice a filtered, robotic ripple. She would spend the 90-minute, 24-song set revisiting several of those lives. With a band and multiple dancers, Madonna posed and juxtaposed her way through history — hers.
After a fully re-mixed version of her old stand-by, Vogue, and a less-altered take on the graceful ballad Frozen, she expanded on the anti-war chic of her recent single and video, American Life. Pvt. Madonna stepped out in Army fatigues with a chorus of dancers dressed as troops, a sheik, a nun, an Afghan woman in a racy mini-burka. Footage of wartime death and wounding flashed across the screen in a way that made the line between principled opposition and showbiz exploitation hard to divine.
That number handed off to the more durable single, Express Yourself, which became one of the show’s most witty and entertaining collisions of multiple Madonnas. She stayed in the fatigues, doing rifle drills, while the band gave the song a compressed, techno workout, and the war footage turned to military cartoon graphics. It could almost have passed for a U.S.O. routine, except for not-so-veiled dig at war as self-expression.
Vocally, Madonna was in fine, flexible form, able to summon the excitement in Burning Up, the vampy humor of Hanky Panky — a Bette Midler moment if ever Madonna had one — and the pleading affection of Like a Prayer. Her interaction with the production was never anything less than confident and assured — although the Moulin-Rouge-dressing-room getup in which she opened the show looked a bit scruffy against a sharp, sleek video tableau.
The choreography, both of dancers and of projected visuals, was energizing and erotic in a playfully grown-up way that would never occur to Britney Spears.
If Madonna, reinvented, has also evolved, it would be from a champion of sex to an advocate for love. Songs from the newer albums Ray of Light, Music and American Life speak often of love’s saving power, and to the extent they deal in sex it’s as an expression of love.
As if to herald this progress, Madonna covered John Lennon’s Imagine near the end of the evening. No doubt she is already imagining the next version of herself.
source :

Madonna set to celebrate Rosh Hashanah in Israel

American singer Madonna will make a “private” visit to Israel and spend the High Holidays in Tel Aviv at a Kabbalah spiritual retreat, Yediot Aharonot reported today. Officials at the Los Angeles Kabbalah Centre said Madonna and her husband Guy Ritchie would participate in a delegation of some 3,000 Kabbalah students and teachers led by Rabbi Philip Berg, the paper said.
Madonna, 45, had originally been scheduled to perform twice at Tel Aviv’s Bloomfield Stadium in September as part of her Reinvention World Tour. Those concerts were canceled after Palestinian terrorists reportedly threatened to kill the singer and her two young children. According to a report in The Sun, Madonna was said to be terrified when she received threatening letters from an unnamed Palestinian group which mentioned details about her children, Lourdes, 7, and three-year-old Rocco.
“Madonna and her husband Guy Ritchie will come to Israel for a private visit on Rosh Hashanah, after Madonna completes a concert tour in Europe,” Eitan Yardeni from the Kabbalah Centre told Yediot Aharonot.
According to reports in Yediot Aharonot and Haaretz, the Kabbalah retreat organizers have already fully booked Tel Aviv’s Intercontinental and Dan Panorama hotels.
“As of now, we’re talking about a large group of people involved in Kabbalah who are supposed to come to Israel,” tourism officials told Yediot Aharonot. “We are very happy if celebrities will also come. There is no doubt that this is excellent public relations encouraging tourism to Israel,” the officials said.
According to the Yediot Aharonot report, actress Demi Moore, 42, who is also involved in Kabbalah studies, may accompany Madonna on the upcoming trip to Israel. The newspaper speculated that Moore’s boyfriend, actor Ashton Kutcher, 26, may also visit. The latest rumors, the paper said, suggest that Moore and Kutcher may tie the knot during their Israel visit.
MSNBC reported two weeks ago that Madonna, her husband and 4,000 other followers of Kabbalah would make a three-day pilgrimage to Israel in mid-September. “The faithful will be staying at three hotels. Madonna has booked one hotel where she and her friends and family will stay,” an insider said, according to the report.
In recent media interviews, Madonna said critics have no right to poke fun at her interest in Kabbalah.
“I’m a little bit irritated that people think that it’s like some celebrity bandwagon that I’ve jumped on, or that, say, somebody like Demi [Moore] has jumped on,” Madonna told ABC-TV’s 20-20 program. “We don’t take it lightly.”
During the interview, Madonna wore the red string around her wrist that is a symbol of Jewish mysticism, though she wore it beneath her watch. Madonna is writing children’s books based on Kabbalah and has reportedly stopped performing on Friday nights, the start of the Jewish Sabbath.
Last month Madonna announced that she’s changed her name to Esther, saying she identifies with the biblical queen and wants the “energy of a new name”
“I was named after my mother. My mother died when she was very young, of cancer, and I wanted to attach myself to another name. This is in no way a negation of who my mother is. I wanted to attach myself to the energy of a different name,” Madonna told ABC.
Madonna has never publicly mentioned any desire to convert to Judaism, media reports stated.
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A Letter from Icon and a new contest!

Dear Friends,
I hope most of you already had a chance to enjoy one (or more) of Madonna’s U.S shows! The new issue of Icon (#41) is about to be sent out to subscribers… Vogue Paris Magazine has devoted it’s pages to the Re-Invention tour as Madonna graces the cover of the August edition. The spread includes exclusive studio and live shots taken by Steven Klein as well as an article written by Madonna’s publicist, Liz Rosenberg. If you haven’t gotten a copy of it yet, we have a great deal for you. Icon #42 will be entirely devoted to Madonna’s new tour and will include fan reviews and pictures from around the world. Just write your own review of the tour and e-mail it to us before August 11. The best reviews and pictures will be published in Icon and their authors will receive a free copy of Vogue Paris right in their mailbox! Your review can be short or long, based on what you’ve seen during the show or whatcame to your mind right after it, etc., You decide ! Be sure to e-mail your review and pictures to the following address: before August 11. Please note that you don’t have to be an Icon member to submit your review, but you must be Madonna fan! Fan photographers, pictures will only be accepted if they are Jpegs at least 1.000 pixels “tall” and no more than 1Mb per image. One entry per person, thanks!
Good luck and see you on the road!
source ;

Church dumped for Madonna concert

Pop superstar Madonna will hold her first-ever concert in Portugal after a row with a local evangelical church which had forced its cancellation was resolved, concert promoters said yesterday.
The top-selling singer of Into the Groove , Like a Prayer and Take A Bow was originally scheduled to bring her ReInvention concert tour to the Atlantic Pavilion in Lisbon on September 12, according to concert promoters Tournee who had booked the space for September 9-13.
But after the concert had been announced, the Lisbon-based Mana Christian Church said it had already booked the grounds for September 8-11 to hold a “Convention of Faith.”
The church said it had reserved the grounds in February and it refused to change the booking or the location of its event despite pleas from fans and an offer of a 25,000 euro ($A42,900) donation from Tournee.
Jorge Tadeu, a self-proclaimed apostle and founder of the church, told daily tabloid Correio da Manha last month he was “revolted” by those who “want to exchange Jesus for Madonna”.
“In our understanding God is moving the Christian church to defeat Goliath,” he added.
“We feel the pressure from Madonna is not restricted to the Mana church, but is part of a wider battle between the devil and Christ.”
Portuguese media reported earlier this month that after weeks of wrangling between the two sides the concert was called off.
But today a different concert promoter, Musica no Coracao, said it had arranged for the concert to take place at the same venue on September 13.
Tickets will go on sale across the country on Thursday, it said.
The new date for the concert has been added to the singer’s official website.
Madonna kicked off her latest world tour, her first in three years, in May in Los Angeles.
Her return to the concert stage has received mixed reviews, with some suggesting the 45-year-old mother of two had erred by trading in her trademark sexuality for a new-found spirituality.
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Madonna: One show, Twenty years

“Nobody knows me,” Madonna sings on her latest CD, the second song she’ll perform during her four-night stop in South Florida on her successful Re-Invention Tour.
Nobody Knows Me. And she’s puzzled by this? It’s amazing even Madonna can keep track of all the personas she has inhabited.
Eighties Material Girl in thrift-shop couture. A lipstick lesbian named Dita. Evita. Mama Madonna. Faux English aristocrat. Suburban Jewish mother named . . . Esther.
It’s not an official she’s-got-it-on-her-driver’s-license name, naturally. But, as an outspoken follower of the Jewish mystical teachings known as Kabbalah, Madonna reportedly identifies with Esther, the biblical woman who saved the Jews from annihilation.
Madonna may be Esther to her fellow Kabbalists, but she’s not foolish enough to risk career annihilation by changing the brand name you’ll see at tonight and Thursday’s two-hour career retrospective concerts at Sunrise’s Office Depot Center, or the two AmericanAirlines Arena shows Sunday and Monday nights in Miami.
The stub reads ”Madonna,” and the show celebrates what that iconic name has meant for 20 years by dusting off many of Madonna’s greatest hits.
Since Madonna is in the mood to look back, we can’t resist doing the same. Spoiler alert: We’re going to reveal which hits from each period Madonna plans to perform this week.
The Material Girl. Teased dirty blond hair, Boy Toy belt buckle, midriff-baring top revealing a soft-bellied, pre-yoga Madonna, exposed bra straps. The image that cemented her arrival was that white wedding dress she wore while writhing on the stage and chirping Like a Virgin on MTV’s inaugural Video Music Awards program in 1984.
Songs you’ll hear: Burning Up, Holiday, Material Girl, Crazy for You, Into the Groove.
Platinum blond. Madonna as Marilyn Monroe. When she ditched husband Sean Penn, she even took up with John F. Kennedy Jr. for a brief fling.
Song: Papa Don’t Preach.
The brunet artiste. For 1989’s Like a Prayer, a dark-haired Madonna went deeper, focusing on family, her failed marriage, social issues and the loss of her mother.
Songs: Like a Prayer, Express Yourself.
The provacateur. Remember the Sex coffee-table book filled with naked pictures of Madonna cavorting as Dita, a lusty ambisexual on the prowl?
Songs: Vogue, Hanky Panky, Deeper and Deeper.
Saint Evita. Following Sex, Madonna finally landed the movie role she was born to play: Evita Peron. She was hiding a secret, however. Madonna was pregnant with her first child during filming. The birth would have Madonna in mommy mode, claiming she was more spiritual and less selfish. So how does this explain those $300 concert tickets?
Songs: Lament (from Evita), Frozen.
Country girl. The cover of her 2000 technopop CD, Music, featured Madonna in a designer cowboy hat. On the Drowned World Tour, she rode a mechanical bull. When not in cowgirl clothes, she was donning geisha outfits.
Songs: Music, Don’t Tell Me.
Military Girl. Madonna as an antiwar, anti-Bush activist in army fatigues.
Songs: Die Another Day, American Life, Hollywood, Nobody Knows Me, John Lennon’s Imagine.

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Madonna consults birth signs before recruitment!

Pop diva Madonna leaned heavily on astrology to help her select members of her troupe for her Reinvention tour.
According to The Mirror, the “Material Girl” was studying star signs rather than CVs before she hired people.
“She wanted to know our birth signs. She wanted to know which of us were compatible with her sign. After all, we were going to spend many months with her touring the world,” Reshma Gajjar, a member of the cast, was quoted as saying.
source : ANI

Madonna moves her daughter towards charity!

Madonna’s seven-year-old daughter, Lourdes, made her first charity appearance at a children’s hospital in France.
According to The Sun, Lourdes visited the hospital and read aloud from her mother’s best selling book “The English Roses”. Children were later handed out free copies of the book.
“She was great. She’s a fabulous reader. There were a lot of people there but not a huge entourage for Lourdes. We gave her a present – a bravery bead necklace that we give to children undergoing treatment. She loved it and put it right on,” an onlooker was quoted as saying.
source : ANI

Madonna as Executive Producer ?

Madonna is credited as producer/executive producer of five new movies :
– 30 Days Until I’m Famous [2004, TV],
– Chasing Fate [2005],
– Hello Sucker! [2005, she’s also acting in this one],
– She Rocks [2005] and
– This Is America [2005]
source : imdb

Lisbon on sale date change

The on sale dates for the show in Lisbon on September 13th at Pavhilao Atlantico have changed. The public on sale is now Thursday, July 29th, 10am (local) and the Fan Club Pre-sale is now Tuesday, July 27th, 5pm local (noon EST) through Wednesday, July 28th, 5pm local (noon EST)
source : drownedmadonna

Madonna & Olympic Games !?

Madonna could sing at the closing ceremonies of Athens 2004 Summer Games as she will be in Greece for the Olympics at the time, for some vacation time in between her tour.
We remind you that this is only a rumour and that there’s no real evidence as of today that Madonna could be actually in Greece at the end of her US Tour, and on 29 of August, last day for the Olympic games Madonna will be at Slane Castle!!!!
source : madtv