Madonna has seen other beauty rollers and she’s unimpressed. Which is why she’s launching her own.
“I’ve seen a lot of beauty rollers out there and I wasn’t happy or satisfied with the way they were made,” the icon said over the phone from London. “My Japanese company, MTG, presented the idea of the infrared carbon rollers to me and I thought they were superior, so that led to the development of the beauty roller.”
The Beauty Roller is the newest addition to MDNA Skin’s lineup. The battery-free product, which comes in a liquid-like silver hue with two carbon balls attached, debuted in Japan and is coming Stateside on Tuesday via mdnaskin.com, barneys.com and select Barneys New York locations. At $200, it incorporates ultrainfrared sculpting energy that lifts, firms and eases tension in the face and other areas of the body.
Madonna and MTG brought MDNA Skin to the U.S. in 2017, three years after its initial launch in Japan. MTG, a public company, is valued at $2.3 billion and did $401.2 million in net sales for the 2017 fiscal year. It is projected to do $531.4 million in net sales for the 2018 fiscal year ending Sept. 30. read more →